Eligible non-profit organizations can apply with a detailed description of their entity and project. VK picks several applications each month and chooses the right tools to present the projects to the social network’s users.
OK has been working with UN Women since 2017. The same year the social network held a flash mob against gender-based violence where users could share their stories and thoughts through anonymous streaming.
In 2018, OK, UN Women and the Nasiliu.net portal held a live online video discussion with top experts and celebrities on the topic of gender-based violence. The social network is also working together with UNESCO within the UNAIDS program: OK conducted the largest survey in Eastern Europe on HIV awareness with more than 100,000 people polled.
OK allows users to make a donation to some of Russia’s largest charity funds, like Podari Zhizn, Russian Stroke Foundation (www.orbifond.ru), Enjoyable Aging (www.starikam.org), AIDS.Center (www.spid.center), and others. The social network offers over 70 funds to choose from, and users can make donations using the credit card attached to their account.
The social network also works directly with Russia’s charitable foundations. A special virtual gift was introduced within the social network with the help of the Podari Zhizn fund. The revenues from the sales of these gifts went directly to the fund.
A similar program was organized with the Vera Hospice Charity Foundation.
OK launched regular virtual tours of Russia’s top museums in Russian Sign Language for users with hearing loss. The social network uses its targeting technology to offer the service
Miles of Kindness allows every passenger to donate ‘suspended’ rides to charity - they will be used by people receiving charity aid from partner funds. Simply choose how much you would like to donate at the end of your journey on top of your regular fare. For example, an individual who has come to Moscow to receive treatment, with your help, will now be able to afford a ride from the train station to the hospital and back. Find out more here: https://dobro.city-mobil.ru.
A total of 82 bins have appeared on the maps of Moscow, Kazan, Rostov, Kostroma and Yaroslavl. The maps app now also shows the Vtoroe Dikhanie fund’s nearest shops – they accept donations as well. The Maps.me app works offline for your convenience.
Mail.ru Group is developing technologies and offering them to non-profit and social organizations either for free or under favorable terms.
One of the first projects in this domain was a cloud service for charity funds by Mail.ru Cloud Solutions. The company offered free cloud IT infrastructure to non- profit organizations verified by Dobro Mail.ru.
Mail.ru Group stipulates security and user data protection as one of its top priorities in its Data Policy. The company is developing social projects on data protection and cyberbullying prevention.
Mail.ru Group develops and constantly updates effective security systems designed to protect user data for all of its projects, including email, social networks, games, messengers, e-commerce, etc.
Mail.ru Group is proactively engaged in the development of IT education in Russia. We provide students of Russia’s leading technical universities with the opportunity to major in IT. We also provide occupational guidance for schools as well as holding meetups and competitions for professionals.