Mail.ru Group is actively developing B2B tools and services for companies of all sizes from startup to large business.
6000 third-party mobile apps and websites joined myTarget ad network
E-mail for the domain is a handy menu, quick search by e-mail, online viewing without downloading and letter thread. Desktop users get Mail.ru Mail web interface, and for gadget owners there is a mobile application for all popular platforms.
myTarget is Mail.Ru Group's advertisement platform. It brings together web and mobile users of the largest services and social networks in Russia and the CIS (including VKontakte, Odnoklassniki and Moi Mir). The platfom's advertising network includes over 6,000 third-party applications and mobile websites, so advertisers can significantly increase their reach. With myTarget, advertisers can customize promotion for over 400 target groups, using techniques like hyperlocal advertising, dynamic retargeting, user income levels, and many more. This service offers a transparent pricing system, so advertisers can plan their budgets more precisely. With the auction-sale format, advertisers can independently adjust the frequency at which their material is shown.
myTracker is the largest mobile analytics platform in Russia. It uses predictive analytics technology to provide developers and marketing pros with detailed statistics and information about the mobile users of a product. The myTracker platform is based on Mail.Ru Group's proprietary analytical tools. Users can access data from over 400 million devices in the form of reports that include elements of deep analytics.
Tarantool DBMS is developed by Mail.Ru Group and has been used in-house for almost nine years. It combines high processing speed typical of caching solutions (like Memcached or Redis) with the reliability of such industrial-level systems as Oracle, MySQL and PostgreSQL. It is open-source software distributed under the BSD license. Internal benchmarks run by Mail.Ru Group show that Tarantool is capable of processing one million transactions per second on the cheapest single-core commodity server. According to Mail.Ru Group’s internal report, one server running Tarantool can substitute 30 servers running a regular DBMS. Tarantool boasts a number of successful implementations by some of the largest Russian and international companies including VimpelCom, Yota, Badoo, Avito, QIWI and Wallarm.
Rating Mail.ru allows you to evaluate the site attendance rates, study the socio-demographic and technological characteristics of the audience and build analytical reports in accordance with these data.
Teambox ("Cloud for Teams") is a cloud storage that enables companies to share documents, files and archives using computer, tablet or smartphone. The storage is an alternative to enterprise file servers. Companies only pay for the storage space they actually use.
Icebox Cloud object storage for developers and providers of online services designed for lissom work with large amounts of data and millions of objects. Object storage is capable of storing any type of data in its original form scalable without losing performance and is optimal for the service consumption cloud model, which is beneficial to both providers and users.
Mediator is a service for editorial analytics. This tool is intended for editors and media managers. It analyzes the amount of media content consumed by the audience, the quality of content, and its viral effect. For instance, Mediator shows how many visitors not only looked through the article but actually read it. Using this service, editors can evaluate their writers' effectiveness, and writers get immense opportunities for professional growth. This service also identifies which traffic sources attract readers to content, and which only account for views with quick refusals.
Webmaster Mail.Ru allows you to make the company's website more attractive for Mail.ru Search. With it, webmasters can specify pages for indexing, find external links leading to the site, and determine the values of behavioral factors for requests for which the site was displayed in the issue.
MRG Digital Lab is an advertising services and technologies laboratory that helps clients plan and optimize marketing campaigns. The Lab offers a range of services including online and offline media placement, digital ad monetization and performance evaluation for offline campaigns. It also conducts fraud detection for campaigns and develops predictive models for digital projects.
MRG Digital Lab works with Mail.ru Group and other clients. The Lab’s portfolio includes more than 200 projects and clients from various fields: game development, food-tech, e-commerce, entertainment, banking, pharmaceuticals, and more.