E-commerce

Youla is the free location-based marketplace launched by Mail.Ru Group in 2015. Youla allows finding and offering goods based on user’s preferences and location; the service has over 25 million monthly active users in Russia. Primarily targeting large cities, including Moscow and Saint Petersburg, Youla is a mobile-first service — more than 60% of its audience use it on mobile devices. In July 2017, Youla was integrated with the social network Odnoklassniki (OK); it will also be integrated with VKontakte (VK) by the end of the year, which will significantly expand the service's user base.