Mail.ru Group actively develops eight own media projects that meet the information needs of various categories of users.
Mail.ru Hi-Tech is an expert project dedicated to innovative technologies. Its monthly audience is 5.4 million users (Mediascope, all residents of Russia 12-64 years old, September 2017). Mail.ru Hi-Tech offers opinion pieces, exclusive technology news, and video reviews, as well as a comprehensive equipment catalogue with prices. Mail.ru Hi-Tech covers industry events of global importance in video and text broadcasts.
Mail.ru Lady is the most popular website for women in the Russian internet segment, with a monthly audience of 9 million users (Mediascope, all residents of Russia 12-64 years old, September 2017). It was launched in 2006. It is the first website that was launched as a glossy magazine implementing state-of-the-art web technology. Lady Mail.ru focuses on creating and offering useful content: original short tutorials, cooking tips and tricks, over 4,000 recipes, reviews of beauty products, procedures, and cosmetic surgeries, and fashion round-ups.
Mail.ru Auto is the most popular website for car enthusiasts in the Russian internet segment, with a monthly audience of 5.8 million users (Mediascope, all residents of Russia 12-64 years old, September 2017). The website offers news for car owners, test-drive reviews, photo and video reviews of new products, useful services, and advice for drivers.
Mail.ru News is one of the biggest news websites, with a monthly audience of 13,2 million users (Mediascope, all residents of Russia 12-64 years old, September 2017). A full-text aggregator, the website displays partner materials on its own pages, complementing them with photo galleries, videos, infographics, relevant reference information, online broadcasts – whatever the reader needs to get a full impression of an event.
Mail.ru News works with over a hundred information agencies and media companies, including federal and regional resources selected for their reliability, credibility, and operational efficiency. Sorting and ranking partner content, the 24/7 editing process creates a current news landscape where the most important and interesting local and global events are highlighted. Mail.ru News creates this snapshot not only for Russia as a whole, but also for its regions, as well as for Belarus, Ukraine, Kazakhstan, and other CIS countries.
In 2014,Mail.ru News launched a special project called The Contemporary History of Russia: People, Events, Countries. This is the first experiment in the area of data-driven journalism. The project's users can learn about the most important and significant events of 2006–2016.
Mail.Ru Health is the most popular Russian-language website for information on healthy lifestyles and medical recommendations for general audience. The project's monthly audience in Russia is 16,1 million users (Top Mail.Ru, November 2018). The website offers news, information on various medical conditions, descriptions of drugs and healthcare products, lists of medical institutions, and an interactive symptom map. Users of Health Mail.ru have access to free medical advice provided by doctors from 30 medical specialties. Furthermore, Russian users can order medical drugs online, and residents of Moscow and St. Petersburg can make appointments at public or commercial clinics online.
Mail.ru Deti is the most popular website dedicated to childhood and motherhood in the Russian internet segment, with 11,3 million monthly users (Top Mail.ru, November 2018). Users can access information on child development and parenting, a detailed pregnancy calendar, a catalogue of featured maternity clinics, and a message board.
Mail.ru Cinema is a popular website for movie and TV lovers. It is the major aggregator for legal online video content in the Russian internet segment, with a monthly audience of 6.1 million users (Mediascope, all residents of Russia 12-64 years old, September 2017). Users can easily search and select videos, read and write reviews and recommendations; the website also offers news and articles, a calendar of opening nights, movie schedules, online ticket purchasing, TV program, and other helpful services. It also features a proprietary service of personalized recommendations to help users find interesting movies and shows.
Mail.ru Realty is a popular website for finding apartments, houses, and commercial properties for sale or rent. The project's database contains over three million current offers. The resource also offers news and articles on selling, purchasing, renting, repairing, and renovating real estate. Realty Mail.ru has an audience of 2 million monthly users (Mediascope, all residents of Russia 12-64 years old, September 2017).