Director of Social Projects


Alexandra Babkina was appointed Social Projects Director at Group in August 2019. Her area of responsibility includes implementation of the corporate social responsibility strategy and development of the Dobro service. Prior to Group, she worked as PR Manager at VimpelCom in Tatarstan, then at PRP Group - a WeberShandwick Affiliate Company, where she was Head of Consumer Practice for Microsoft. In 2012, she joined Group as Product Owner for Dobro, the service for smart and honest charity. Since 2018, she was appointed Head of Social Projects at Group. Since 2017, she has been on the Top 1000 Russian Managers list, and on the Top 50 Russian Corporate Social Responsibility Managers list.