Alexandra Babkina was appointed Social Projects Director at Mail.ru Group in August 2019. Her area of responsibility includes implementation of the corporate social responsibility strategy and development of the Dobro Mail.ru service. Prior to Mail.ru Group, she worked as PR Manager at VimpelCom in Tatarstan, then at PRP Group - a WeberShandwick Affiliate Company, where she was Head of Consumer Practice for Microsoft. In 2012, she joined Mail.ru Group as Product Owner for Dobro Mail.ru, the service for smart and honest charity. Since 2018, she was appointed Head of Social Projects at Mail.ru Group. Since 2017, she has been on the Top 1000 Russian Managers list, and on the Top 50 Russian Corporate Social Responsibility Managers list.