CEO Youla


Yuri Novikov took on the role of CEO at Youla in 2020.

Yuri Novikov joined Mail.ru Group team in 2019. Before stepping up as Youla CEO, he was in charge of the project’s monetization as well as the job classified Worki (part of Youla business unit). In 2019, under Yuri’s supervision Youla doubled its annual revenue to reach 2.1 billion rubles.

Before joining Mail.ru Group Novikov worked for four years at Avito as Head of B2C.