Elena graduated from a technical university in 2003 with honors, receiving a degree in Information Systems in Economics. She started her internet career as an HTML Layout Designer, and in 2004 she switched to management. She worked as a dozory.ru online game administrator. From 2006 to 2008 she served as a Technical Producer for the Newmedia Stars internet company, her responsibilities including online promotion of news projects and development of the first traffic exchange network in the Russian internet segment.
Elena joined Mail.ru Group in 2008 as a Technical Producer for the media projects. In 2011, she took charge of the Department for Mail.ru Group's Traffic Management. And in 2014, she took up the position of Director for Internal Advertising and Analytics. Currently Elena is AdVentures Marketing Director. She is responsible for launching experimental startups in video, e-commerce and other areas, develops the donationalerts.com service (the top tool for streamers in Russia and CIS), processing VK Pay and etc.