Press releases

28.09.2017

Mail.Ru Group Is the Market Leader in Terms of Mobile Audience

Mediascope presented a study of the mobile audience in cities with over 100,000 inhabitants. Mail.Ru Group projects hold dominant positions in all categories of the rating; moreover, Mail.Ru Group ranks first by the size of daily mobile audience.

Three of the company's projects rank among the top six by the size of their monthly audience on PC and mobile devices in cities with over 100,000 inhabitants: VK, Mail.Ru, and OK.

VK has the largest daily and monthly audience among mobile apps in cities with over 100,000 inhabitants.

Furthermore, VKontakte leads in terms of user engagement: this resource has the smallest (in terms of share) gap between the size of its daily and monthly audiences both among mobile apps and in general (on PCs and mobile devices).

Mediascope will publish the WEB-Index Mobile data for cities with over 100,000 inhabitants and population aged 12-64 every month.

Mediascope is a major research company on the Russian market, offering three types of data: Syndicated Media Measurement, TNS Media Research, and Custom Research. The company employs international standards of media and marketing studies. Mediascope is a member of EMRO, ESOMAR, and OIROM (The Russian Association for Market and Opinion Research). For media and advertising market specialists, informational databases of Mediascope serve as a background to make strategic marketing decisions.  Most players in the media and advertising market are Mediascope clients: from major advertising agencies and publishing houses to TV and radio channels to websites.