VK, Odnoklassniki and BOOM have become the most profitable apps in Russia

According to App Annie analysts, VK, BOOM (developed by United Media Agency) and Odnoklassniki (OK) took the top three spots among iOS apps in terms of consumer spend for Russian users in the period between January through May, 2018.  

App Annie has presented its list of top iOS non-game apps in terms of user payments for Russia over the first five months of the year. The apps of social networks VK and OK took first and third spots respectively, while BOOM, a music player app used within both social networks, took second place. 

Mail.Ru Group is creating Russia’s largest licensed digital music ecosystem as users are leaning towards licensed content. Social networks are providing optional music subscriptions, and in June, 2018 the number of active paid and trial subscribers reached 1.5 million within the VKontakte, Odnoklassniki and BOOM apps. Access to the largest music libraries of all genres enables users to listen to their favorite tracks and latest releases, share songs and playlists with friends, discover new artists and their work through the personal recommendations system.   

One of the factors of revenue growth is a surging mobile audience. In 2017, OK’s monthly mobile-only audience continued growing and added 17%, while the volume of payments through OK’s iOS app increased by 40%.