BlaBlaCar, the world’s leading carpooling platform, and Mail.Ru Group, the largest internet business in Russia in terms of total daily audience, today announced a partnership. As a part of this partnership BlaBlaCar will acquire BeepCar, the Russian carpooling platform launched in 2017 by Mail.Ru Group.
The deal will also strengthen the two companies’ marketing partnership, with BlaBlaCar committing to further promote carpooling through Mail.Ru Group platforms. As of this autumn, BeepCar traffic will be redirected to BlaBlaCar, driving advertising revenue for Mail.Ru Group. Mail.Ru Group will continue to focus on developing its larger verticals: food delivery, classifieds, cross-border trade.
Over the last 2 years BeepCar has seen very solid growth in both users and booked rides with total app installs reaching over 5m in Q2 2018 across Russia, where BlaBlaCar remains the market leader. BlaBlaCar entered the Russian market in 2014 and quickly became the largest carpooling service, bringing a convenient and trusted long-distance travel solution to millions of Russians. Russia has become BlaBlaCar’s largest market with over 15 million members out of a global community of 65 million members.
According to Nicolas Brusson, co-founder and CEO at BlaBlaCar: “Through this acquisition we’re doubling down our commitment to offer an ever more reliable carpooling service in Russia and address the demand of millions of Russians for convenient and efficient long-distance mobility solution”.
Boris Dobrodeev, CEO (Russia) of Mail.Ru Group, said: “We are pleased to announce that we have entered into a long-term partnership with BlaBlaCar where BeepCar will be integrated into their network. We’ll focus on further developing our eCommerce initiatives, while the audience will be able to keep using their favorite carpooling service”.