Mail.ru Group is among the top 3 European mobile app publishers with the highest revenues in 2019, according to App Annie. Mail.ru Group is the only company headquartered in Russia among the top ten publishers.
Mail.ru Group has once again been included in the list of the most successful mobile publishers headquartered in Europe by revenue. The company moved up two spots, from 5th in 2018 to 3rd in 2019. As a year before, Mail.ru Group was the only company among the top 10 headquartered in Russia.
This progress is driven largely by games. In mid-2019, all of Mail.ru Group's gaming assets were consolidated under a global brand name MY.GAMES, which included 13 internal studios. The company's portfolio today includes mobile blockbusters such as Hustle Castle: Fantasy Kingdom (developed by Studio Nord), War Robots (Pixonic), Left to Survive (WhaleKit), American Dad: Apocalypse Soon! (Fast Forward Studio), Love Sick: Interactive Stories (SWAG MASHA) and many others. More than 90% of Mail.ru Group mobile games’ audience is based outside Russia. Mail.ru Group’s revenue from VK, the first super app in Russia, has also increased.
Mail.ru Group is consistently increasing international share of its gaming revenue: in Q3 2019, it reached 69% of its total gaming revenue. By the end of 2022, the company plans to increase international revenue share to 80%.