Mail.ru Group and Sberbank joint venture acquired controlling stake in Samokat e-grocery service

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The joint venture between Mail.ru Group and Sberbank focused on transportation and food closed the acquisition of the controlling stake in Samokat, the grocery and home goods express delivery service.

After purchasing the share of the project’s financial investors and receiving approval from corporate and regulatory bodies, including Russia’s Federal Antimonopoly Service, the share of the JV in the service amounts to 75.6%. The company’s founders and management remain its co-owners with minority stakes.

Samokat will be integrated into the ecosystems of Mail.ru Group and Sberbank. Samokat team will have access to its partners’ tech and operational know-how, as well as the expertise of the other businesses of the joint platform.

A number of integrations have already been implemented: for example, users from Moscow, Moscow Region and St. Petersburg can use Delivery Club app to place an order for groceries and household goods delivery with Samokat.

Boris Dobrodeev, Mail.ru Group CEO:

“Samokat had been growing at a fast pace of 30% monthly even before the self-isolation regime was introduced in Moscow and St. Petersburg. The purchase is fully in line with our strategy to meet all people’s food-related needs. Now Samokat has become a vital service, and the team is doing everything to ensure that people can quickly order and get the necessary goods without leaving home. At the same time, we are confident that the habit of ordering quick grocery delivery will remain with us even after all restrictions have been removed”.

Lev Khasis, First Deputy Chairman of the Executive Board of Sberbank:

“Since its inception in 2018, Samokat’s business model has proven its high efficiency. Today, Samokat processes over 40,000 orders daily, delivering orders within 15 to 20 minutes on average and being a market leader in the express delivery of food. Amid the pandemic and millions of people being forced to self-isolate and stay in quarantine the number of Samokat customers has grown dramatically and the Company is striving to prove they were right placing their trust in it while supporting the high quality of its services despite the rapidly climbing demand.”

Samokat delivers groceries and basic consumer goods within 15-30 minutes. The service’s network currently comprises 168 ‘dark stores’, or warehouses in Moscow and St. Petersburg, the range of goods exceeds 2,500 units. The service delivers around 40,000 orders daily and the average check has shown 30 % increase during the last month. Delivery is free for customers.