“We have decided to rebrand our investment arm so it would include the name of the parent brand MY.GAMES. From now on, our potential partners will clearly see that joining forces with us means becoming part of the larger brand ecosystem with its financial and expertise support, as well as access to all MY.GAMES resources”, said Ilya Karpinsky, head of MGVC and chief strategy officer of MY.GAMES.
Over the past three years, MGVC evaluated more than 1,000 partnership applications to close 30 deals, consolidating big success studios like BIT.GAMES, SWAG MASHA, Panzerdog, BeIngame, and others. Since Q3 2019, SWAG MASHA studio increased its revenue 1.7-fold as its game Love Sick: Interactive Stories became a top-5 mobile title for MY.GAMES as of Q2 2020. Tacticool (Panzerdog) and Guild of Heroes (BIT.GAMES) are also among the largest titles: in Q2 2020, they were MY.GAMES’ 7th and 8th largest mobile titles in terms of revenue.
MGVC has around 20 specialists on its team who have managed to build a community of 1,500 professionals within its investment partner portfolio. The fund offers support in game design, marketing, business development, production, project management, HR, and investment analysis.
Apart from direct co-operation with its partner-teams, MGVC also contributes to the development of expertise in the industry as a whole. MGVC actively takes part in events and conferences held worldwide while contributing to MY.GAMES events. Over the past three years, MGVC held 18 meet-ups on game design, marketing, game development and prototyping, and many other trade aspects. The team has also been actively supporting The Big Deal (TBD) platform, taking part in its flagship The Big Deal Conference as well as TBD Meetings on game development, investment, marketing, and operating. TBD events have already been held in St. Petersburg, Kaliningrad and Minsk. MGVC is planning to continue the platform’s expansion abroad, hosting international TBD Meetings.